SEO

7 SEO TOOLS TO TRACK YOUR SITE’S POSITIONING ON GOOGLE

7 seo tools

To succeed in natural referencing, we must find relevant and accessible keywords, create quality content around these keywords and obtain inbound links to our pages.

If you want to improve your SEO, it is essential to track your site’s position on Google. Indeed, SEO is a permanent race for the best positions in the search results. As positions are not set in stone, you will need to track Google rankings to see if any optimizations are needed.

To help you analyze the position of your pages, we have selected 7 free or paid tools that allow you to follow the evolution of your SEO positions.

  1. Why should I follow postions on Google?

    SEO is a work of continuous optimization
    You have set up a natural referencing strategy .
    This means that you have identified a number of keywords on which you are trying to rank. Then you have optimized your pages based on these keywords. Maybe you also have a netlinking strategy in place to get backlinks pointing to your site.

  2. Is your work paying off?

    To find out, you want to check your site’s ranking in search engine results .
    Obviously, you are not going to do a Google search for each of your keywords. It would be way too time consuming. You will be using an SEO positioning tracking tool .

  3. How to follow the SEO positions of your competitors?

    Thus, you will be able to know the position of your site in the SERP on each of your target keywords. This will also allow you to position yourself in relation to your competitors and subsequently make the necessary adjustments to improve your SEO: optimize your content, improve your on-page SEO, look for new inbound links, correct technical SEO problems.

  4. Why follow your positions regularly?

    After each optimization, it is a good idea to check your positions again to ensure the impact of the changes made to your site.
    Likewise, you have to remember to check your positioning when Google changes its algorithm . Every Google update can impact your SEO.

RESPOND TO A DROP IN POSITIONING

Regularly monitoring the position of your website for your target keywords is an important practice in SEO. Indeed, a regular or sudden drop in your positions should alert you and make you react.

A drop in positioning can mean two things. If the drop is moderate and limited to certain keywords, it is likely that your content is simply exceeded . On the other hand, if the fall is sudden and widespread, you should check if you are subject to a Google penalty .

RESPOND TO A MODERATE DROP IN YOUR POSITIONING

A drop in ranking on a keyword indicates that your content is starting to be exceeded. Your competitors may have created new, more relevant content related to the theme.

If so, the solution is to optimize existing content and find new backlinks . Google sees updating content as a positive signal. In addition, optimizing existing content to reposition it is less expensive and sometimes more profitable than producing new content, especially if it is content that brought a lot of qualified traffic.

RESPOND TO A SUDDEN DROP IN YOUR SEO POSITIONS

A general decline in your positions is more worrying. This is either a sign of technical SEO problems affecting your site:, lack of mobile compatibility, …

Or, even more serious, maybe your site is subject to a Google penalty. In this case, you must quickly check whether you are the victim of a downgrade (drop in positions) or deindexation (your content is no longer indexed). The Google Search Console allows you to check the indexing status of your site.

The penalties result in principle from bad practices, such as duplicate content, over-optimization of pages or a questionable link policy. If Google penalizes you, you must identify the pages concerned and the reasons for the penalty and quickly apply fixes.

Google positioning tracking is essential for improving natural referencing or reacting quickly to a limited or general decline in positions. To assist you in this task, several free or paid tools are available. We have selected 7.

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7 GOOGLE POSITIONING TRACKING TOOLS

SEO HERO NINJA (FREE)

If your only goal is to know your ranking on a keyword, you can use a tool like SEO Hero Ninja . Completely free solution, SEO Hero Ninja gives you your position on various Google data centers as well as your average position.

The tool is very easy to use. You enter a keyword and your domain name. You can also choose the location. And that’s all.

SEO Hero Ninja is very intuitive for SEO newbies. The limit is that you can only check your ranking for one keyword at a time.

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